MATRADE: Paris Olympics, Paralympics 2024 offer export opportunities for Malaysian companies

19/04/2022 01:42 PM

KUALA LUMPUR, April 19 (Bernama) -- The Malaysia External Trade Development Corporation (MATRADE) encourages Malaysian companies that are export-ready to leverage business opportunities arising from the Paris Olympics and Paralympics 2024.

In the previous Olympic Games in Tokyo, Malaysia was involved in facilitating the preparation of Japanese food outlets to be halal-ready, MATRADE Europe and Americas section director Razida Hanim Abdul Razak said in a statement today.

“With the current challenging global economic landscape with disruptions in the supply chain as well as geopolitical issues, we think we can strengthen the Malaysia-France collaboration for mutual benefits through the Olympic and Paralympic Games in Paris,” she said.

The current areas of opportunities in France are seen in sectors such as information and communications technology; food & beverages; consulting in construction and professional services, security, transport as well as event management, and halal transformation.

MATRADE hopes this can be emulated and even go beyond by offering support in other sectors.

The Olympic Delivery Authority, a key governance structure established by the French government, is responsible for organising this largest sports event in the world, which is scheduled from July 26 to Aug 11, 2024.

It is tasked with delivering the Games venues as well as infrastructures. It is also responsible to ensure the sustenance of these transformations post-Paris 2024, signaling continued opportunities even after the sporting event ends, said MATRADE.

Overall, the value of tenders offered from the organisation of the Olympics and Paralympics 2024 stood at €5 billion (RM24 billion).

Thus far, 25 per cent of the contracts valued at €164.4 million (RM789.12 million) have been awarded to companies including small and medium enterprises from various economic segments.

MATRADE trade commissioner in Frankfurt Zuhaila Sedek said it would be pivotal for Malaysian companies to prepare themselves by adhering to the sectoral rules and regulations imposed by the European Union (EU).

She said although works on the Olympic Village have commenced, there are still pockets of opportunities for Malaysian companies through the tenders that are made available for all.

“We would suggest for Malaysian exporters to work with a local partner in France due to the language barrier and for operational support.

“Hopefully, by having more Malaysian companies’ footprint in France, there will be more local companies that are EU-ready, which just means they are also worldwide-ready too,” she said.

Paris 2024 Olympics and Paralympics are expected to generate €10.7 billion (RM51.36 billion) in economic benefits and create more than 250,000 jobs in the Ile- de-France region.

MATRADE said that the world-renowned event is expecting 9.7 million spectators and 4 billion viewers around the globe, offering an immense opportunity to brand Malaysia in the global arena.

Malaysian companies wishing to know more can reach out to MATRADE Paris via email at or

Malaysian companies keen to explore the tenders offered may refer to these websites;            i. relative to the Olympics:

ii. indirectly related to the Olympics:

iii. Enterprises2024 tender: to